Posted in Communication

Learn These Powerful Words That Can Cause People To Take Action And Make You More Money - By Gail Kasper

by Gail Kasper, Author, Television Host, Certified Fitness Trainer, and Motivational Speaker


“Just Do It” encourages Nike, “It’s everywhere you want to be,” said Visa, and “Have it your way,” according to Burger King. Advertising has proven to persuade people to buy immediately. Resume action words such as increased, improved, or expanded have encouraged interviewers to notice candidates across the country, and empower sales representatives and high-level leaders to GET WHAT THEY WANT!


Everyday, we are placed in a situation to sell ideas and concepts whether at work, on an interview or at home. Being heard and getting others to take action becomes a primary goal during the course of a day. However, finding the right words that will make the difference is difficult. As you know, I have spoken to tens of thousands of people during the course of my training career. Repeatedly, I must find ways to encourage others to take a new course of action or change their way of thinking. Below, I have identified key words that will help you get others to take action, ease a troubled mind, or prompts a response that will open the lines of communication, as well as increase results and make you more money!






Try these LUCKY 13!


You. “You” when used appropriately, makes people feel important. People love to be the center of make the focus “you”, not “I”.


 Examples: “You can do it,” or “I can help you,” or “This is for you.”


Easy. Today, more than ever, people need to feel that something is easy. This is particularly important when someone is starting a new task or exercise, or if someone is overwhelmed. “Easy” is critical.


New. Who doesn’t want the latest and greatest? “New” means that I am one of the first.


Exclusive opportunity. Exclusive opportunity is telling people that, essentially, ”I am going to give this to you and very few others will be able to benefit..”


Fast. We live in a fast-paced society. We want everything to be right now and when you tell someone that is can be done fast it is music to their ears. You just want to make certain you can back up your promise.


What do you think? Asking a question about a specific situation is a great way to get employees, friends, and children to buy in to a situation and get them to take action. When people are asked their perspective, they feel empowered and valued. So, ask!


Results. Results are a promise to see a difference. When people are spending money or losing time, they want to know that results are connected.


Absolutely. Using the word “absolutely is another way of saying yes, it can be done or that “I am on board, you can count on me.” It is reassuring.


Love. No matter how you use the word, love, it is a pleasurable, positive experience. People will say, “You are going to love this,” or “I love you,” or “I love it!”


Tested. Something that is tested is proven. This refers to actual steps which have occurred to prove a result.


No cost to you. The word “free” has gotten a bad rap because there is always a loophole and most people feel that nothing is really free. Free has been abused and consumers know it. No cost to you offers a different tune to their ears which opens the pathway to their mind.


Compelling. This is an oldie but a goody. Compelling has never been overused and creates a dramatic effect. 


Others. “Others” is extremely useful when you are sharing information about what others have done or agreed to. It validates your statement to hear that others are bought in to your way of thinking, your product or service.


About Gail Kasper: Mid-1998, Gail Kasper started her business from a small one-bedroom apartment, in the middle of bankruptcy, with no money in the bank. Today, Gail is one of the nation's leading speakers, author, Top 1% Club Mentor, a television host, advice columnist, Certified Fitness Trainer, Ms. Continental America 2008, and the creator of SAD-T™ (Systematic Attitude Development-Technique™). A former Contributing Editor to Success Magazine with the "Ask Gail" column and host of the "Ask Gail" segment on the Comcast morning show, Gail is the author of her self-help autobiography Another Day Without A Cage: My Breakthrough From Self-Imprisonment To Total Empowerment and the self-help parable Unstoppable: 6 Easy Steps To Achieve Your Goals. With national media appearances that include Inside Edition, The Today Show, FOX Business News, and Oprah and Friends, Gail has earned the ranking of an in-demand national media personality who has been the topic of discussion on Regis and Kelly. The current host of the Philadelphia Visitors Channel, she has also made numerous appearances on network affiliates that include ABC, FOX, CW11, Comcast, and CBS, where she co-hosted the Emmy award-winning America's TVJobNetwork.


This article is courtesy of the Top 1% Club and the Top 1% Club Mentor Gail Kasper. For additional information on Gail Kasper, her television appearances and speaking engagements, please visit